X

Should You Sell It Yourself?

You may consider selling your home yourself, but there are many excellent reasons
to choose a Realtor to assist you in this important undertaking. A Realtor will ensure
that you maximize your opportunities in the current real estate market. With our
extensive network of contacts that have developed through the years of building the
business, as well as our current and past clients, we will employ the most effective
marketing and advertising strategies for your property. We will also guide you through
the complicated paperwork involved, from the initial agreement to the final documents.

Why Should You Choose A REALTOR®?

People us the terms REALTOR® and real estate agent interchangeably, not knowing that
there are indeed differences. Although both are licensed to sell real estate, the basic
difference between the two is a REALTOR® is a member of the National Association of
REALTORS® and subscribes to the REALTOR® Code of Ethics. What does that mean for
you? The Code of Ethics contains 17 Articles and various Standards of Practice that are
strictly enforced. REALTORs® are much more restricted and confined in their conduct
than those agents who simply hold a real estate license.

What To Look For In An Agent

The following are a couple of factors to keep in mind when looking for a listing agent:
Box

  • Experience and Expertise.

    You want an agent who is familiar with your area and with the type of property you intend to sell. Does he or she employ a diverse range of marketing and advertising strategies? How tech-savvy is your agent?

  • Availabillity and Commitment.

    Your agent should be capable of prompt and decisive action during the course of selling your property. Does the agent make it a point to keep in touch with you? Can your agent easilly be contacted in case of emergencies or even for the simplest questions? Is he or she available on weekends or in the evenings?

  • Rapport.

    Does your agent take the time to listen to your goals and clarify your needs? Can your agent understand your unique situation and be genuinely concerned about the outcome of the process? Your listing agent will be your guide and partner in this crucial decision, so it's important to find one you get along with.

What Is Your Property Worth? 

Without a professional agent, most independent sellers tend to overestimate the value
of their property, resulting in little traffic, no offers and leaves the property languishing
on the market. Over 80% of FSBO (For Sale By Owner) properties eventually contract
with an experienced agent and those that do sell, average below market sales prices.
You can avoid these pitfall by working with an experienced listing agent upfront.


NEXT: PREPARATION